THE SUSTAINABLE INVESTOR
RESPONSIBLE, IMPACTFUL, AND VALUES-DRIVEN INVESTING STRATEGIES FOR FINANCIAL PROFESSIONALS
PETER KRULL - FOREWORD BY ED BEGLEY JR.
The Sustainable Investor: Responsible, Impactful, and Values-Driven Investing Strategies for Financial Professionals is a 2025 book by Peter Krull, founder of Earth Equity Advisors. Featuring a foreword by environmentalist Ed Begley Jr., the book serves as a roadmap for financial advisors to build portfolios that align with retail clients' values while avoiding "greenwashed" investment products.
Core Themes & Content
The book is structured into three sections that guide professionals through the history, mechanics, and practice of sustainable investing:
- Defining Sustainable Investing: Krull distinguishes between common labels like ESG (metrics for risk) and SRI (solutions-based investing).
- The "Legacy Economy" vs. The "Next Economy": He advocates for a transition to a cleaner, more resource-efficient, and equitable economy, emphasizing resilience and innovation.
- Avoiding Greenwashing: The text exposes how major Wall Street firms may use ESG primarily as a growth vehicle and teaches advisors how to identify truly impactful investments.
- Practical Portfolio Construction: Chapters provide specific guidance on divesting from fossil fuels, using thematic investing, and managing individual stock portfolios like the "Green Sage Sustainability Portfolio".
- Practice Management: Krull offers a plan for advisors to build their own SRI-focused practices and communicate effectively with values-based clients.
Publication Details
- Author: Peter Krull, Partner and Director of Sustainable Investing at Earth Equity Advisors.
- Publisher: Wiley.
- Release Date: Late 2025 (October or November).
- Length: Approximately 304 pages (hardcover).
- ISBN-13: 978-1394253517.
Author Background
Peter Krull is a recognized leader in the sustainable finance space, named the 2024 ESG/Responsible Investing Advisor of the Year by InvestmentNews. He also hosts the podcast Dollars & Change: The Expert's Guide to Sustainable and
PETER KRULL is a Partner and Director of Sustainable Investing at Earth Equity Advisors, a Prime Capital Financial Company. He is the InvestmentNews 2024 ESG/Responsible Investing Advisor of the Year, and the host of Dollars & Change: The Expert’s Guide to Sustainable and Responsible Investing podcast.
Peter is a regular speaker at industry conferences as an expert on sustainable investing, including Future Proof and the US SIF Forum. He is a contributor to Kiplinger and has been quoted in The Wall Street Journal, The New York Times, Barron’s, Bloomberg, Investor’s Business Daily, and many others. He has appeared on Reuters TV, Cheddar TV and the Schwab Network. In addition, he has been regularly featured in numerous podcasts and magazines.
A native of Western New York, Peter lives in Asheville, NC, with his wife, Dr. Melissa Booth, a scientist, science communicator, and novelist. They drive electric vehicles and live in a solar and battery-powered house.
Overview
Build sustainable, responsible portfolios that reflect the values of your retail clients
In The Sustainable Investor: Responsible, Impactful, and Values-Driven Investing Strategies and Practices for Financial Professionals, the Founder and Director of Sustainable Investing at Earth Equity Advisors, Peter Krull, delivers a timely and insightful discussion of sustainable investing and responsible portfolio construction. In the book, you'll learn how to help your retail clients build solutions-based, sustainable, responsible, and impact-driven portfolios that actually reflect their values. You'll also learn how to avoid the greenwashed, “less-bad” investments so commonly found in the products and portfolios of major Wall Street firms seeking to use ESG primarily as a growth vehicle.
The book also offers:
- A history of the Socially Responsible Investing movement, including its descendants: Environmental, Social, and Governance (ESG) Investing and Sustainable, Responsible, and Impact (SRI) Investing
- Why labels like ESG and SRI matter, what they mean, and how they're different
- An explanation of how major Wall Street firms hijacked the ESG investing philosophy and turned it into a vehicle for asset accumulation
A perfect resource for financial advisors, planners, and other finance professionals, The Sustainable Investor is the ideal roadmap to values-driven investing strategies that meets the needs of retail investors who seek to make a positive difference in the world with their money.
